In 2019, I worked with Volvo’s product design team in Sunnyvale, California and Gothenburg, Sweden to evolve the digital experience of customers purchasing their premium vehicles and vehicle subscriptions online. This work was born from a shift in Volvo’s overall business strategy. A new focus to sell vehicles directly to customers. The goal of this direction being to provide a better customer experience with their brand and increase overall revenue and profit margins.
At the start of 2018, and at the outset of this new business initiative, Volvo had no digital experience in place to support this strategy and had thus made $0 from direct customer sales. Now, their Care by Volvo subscription generates more than $2 million in monthly revenue, is operational in 6 countries world wide, and is considered the most sustainable venture amongst vehicle subscription offerings.
The following projects are samples of the work that I contributed to during my 10 month contract with Volvo, since this work includes concepts and processes that are confidential, no images writing below should be shared.
