Volvo Cars

Ux/Ui Design + Interaction Design

In 2019, I worked with Volvo’s product design team in Sunnyvale, California and Gothenburg, Sweden to evolve the digital experience of customers purchasing their premium vehicles and vehicle subscriptions online. This work was born from a shift in Volvo’s overall business strategy. A new focus to sell vehicles directly to customers. The goal of this direction being to provide a better customer experience with their brand and increase overall revenue and profit margins.

At the start of 2018, and at the outset of this new business initiative, Volvo had no digital experience in place to support this strategy and had thus made $0 from direct customer sales. Now, their Care by Volvo subscription generates more than $2 million in monthly revenue, is operational in 6 countries world wide, and is considered the most sustainable venture amongst vehicle subscription offerings.

The following projects are samples of the work that I contributed to during my 10 month contract with Volvo, since this work includes concepts and processes that are confidential, no images writing below should be shared.

A Flexible Approach to Our Design System

While a larger methodology behind Volvo’s global design system was being devised outside of our team — myself and the other designers working with Care By Volvo products, created a local design system which housed the components we used to build out web and mobile apps ui’s. In addition to a Ui system we also utilized full-screen components to aid in the expression of different market experiences, ideation, and for bullet-proofing our process.

Reinforcing the value of
Care By Volvo during checkout to build consumer confidence

You’ve just said to yourself, …“Buying a car through Care By Volvo sounds like an interesting proposition and the idea of buying a car without having to go to a dealer and haggle sounds very appealing—but I’m not sure exactly what’s included and if it’s worth the price”. After doing some more research on the details of subscription service and Volvo’s line of vehicles you decide to click-through the vehicle configurator to see exactly just how easy it might be to buy a car online.

To enhance customer understanding and subscription customization during the checkout experience, I developed an interaction concept that would give customers clarity and control of exactly was included with their subscription directly during their checkout. The business value of this idea was underscored by the ability to also include additional add-on options for purchase.

To complete this concept, I worked directly with the Care by Volvo checkout experience product manager. Together we first addressed the problem of how to best communicate the specifics of what was included with a subscription as customers got further into their purchase. Then we worked together to strengthen our overall position for adding this feature to the 2020 roadmap by connecting, our concept by influencing a new business outcome through the offering of a new way to provide additional options for purchase that weren’t currently available to customers.

The UX here leveraged the Google material backdrop pattern and was tailored to fit the needs of our content and experience. As a point of reference, I found this to be nice since it offered a familiar interaction that fit our needs, while also offering our front-end engineering team a precedence for implementation across varying screen sizes. Below is a video from the the native figma prototype of this pattern.

©️ 2025 All Rights Reserved, Patrick Drake

2025 | Product Design, Dealerware
2022 | Product Design, Audi on demand
2022 | Let’s Get a Job Podcast Guest
2021 | UXPaBOS Presenter UX Debt + ADA
2020 | Product Design, Silvercar by Audi
2019 | Product Design, Volvo
2019 | Product Design, Credit Karma
2019 | Product Design, Funsize   
2016 | Branding and EGD, Page
2013 | Experience Design, NewDealDesign
2013 | BFA, Kansas Cit Art Institute

UI Finds
Three Type

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Email me at patttrickdrake@gmail.com